Is Apple Underpricing? Crafting iPhone 15 Pro Max for $408: Apple’s Rising Production Costs Across the New Series Disclosed


Apple introduced the iPhone 15 family in an event held last September. The lineup, consisting of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, garnered attention not just for its features but also for its pricing. Notably, the Pro Max starting at $799 caused the American tech giant to face criticism. Do you know the actual cost to produce this phone? Recent information has revealed the production cost of the iPhone 15 Pro Max. Here are the details.

iPhone 15 Pro Max Is Apple’s Most Expensive Flagship To Build, Costs $499 To Make

The rumor that Apple would increase prices for its new models had been circulating in the media for a long time. Although this didn’t happen for the standard models, the iPhone 15 Pro Max was introduced at a price of $799, which is $100 higher than the iPhone 14 Pro Max. This represents an approximate 12% price hike. Of course, Apple didn’t make this decision without reason. The new models come with significant changes in both technical specifications and interior design, which led to increased costs.

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According to a recently published report, Apple spends $458 per unit to produce the iPhone 15 Pro Max. This represents a 12% increase in cost compared to the iPhone 14 Pro Max. Additionally, other iPhone 15 models are also more expensive to produce than their predecessors. The iPhone 15 Pro, for instance, is estimated to cost Apple $523 to produce, which is about 8% higher than the cost of the iPhone 14 Pro. Meanwhile, the iPhone 15 Plus has a production cost of $402, which is 10% higher than that of the iPhone 14 Plus.

However, the base iPhone 15 has the biggest cost difference compared to any iPhone 14 model from 2022. Reports estimates that the 6.1-inch model costs Apple $423 to make, making it 16 percent higher than the iPhone 14, which is strange to hear, especially considering that on paper, the iPhone 15 is regarded as an iterative update.

It’s worth noting that these are just estimates, and the actual cost of producing the iPhone 15 series could vary depending on a number of factors, such as component prices and yields. However, it’s clear that Apple is investing heavily in its flagship smartphones, and that cost is being passed on to consumers in the form of higher prices.